New Product
Development
Background
Responding to new and increasingly complex demands from their customers, R&D needed to improve their upstream processes and revitalize their unit. Their internal programs for "idea promotion" and "patent approval support" were not giving the expected results. To provide a solution to these problems, ITS was offered first as part of a training program for improving R&D staff literacy. Afterwards, ITS meetings were held for generating future development plans and patent ideas.